This image from Trader Joe's dates from 2004. In market years, it's an age ago. I did image research to find pictures of deli cases and sausages. The products in the deli cases are Trader Joe's items. The sign in the upper right corner ("Send a salami to your boy/girl in the army") is the slogan from the famous Katz' Deli in New York City. Joe himself, there with the big sandwich and the red apron, is a sort-of-caricature of our then assistant manager.
This sign lasted from 2004 to 2006. It's long gone. Here's what's there now. Original sign was acrylic markers on black-painted Masonite, about 6 feet by 3 feet. You are invited to click on the image for a somewhat larger view.