Thursday, January 21, 2010

Mexican Beer Mash-up

This mashup of faux-Mexicana and football is part of Trader Joe's marketing campaign for its Mexican beer. Beer and (American) football are some of what makes America great. American football is an indelible gender marker that makes a man a man. There is so much there to talk about that I won't do it. I may advertise the Super Bowl, but I won't be watching it. Am I a bad American? No, I'm a good American, just wait till baseball opening day.

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