I don't usually do the big billboards at Trader Joe's but this was an assignment that came in the middle of a whole lot of other lettering work and had to be done by a deadline. No time for fancy design. So I referred to a current fad in graphic design of throwing a lot of different typefaces together in a single panel, and went with a kind of early 20th century American look. "Cookie butter," for those who have not yet partaken of it, is a sweet spread made from crushed cookies, resembling peanut butter except that it has no peanuts. I could have written on the sign, "Just eat it out of the jar with your finger," but that would be messy.
"Cookie Butter" is 6 feet by 2 feet, acrylic markers on black-painted Masonite, April 23, 2014.
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