Tuesday, November 24, 2009

Deco Pricetags

When I first started working at Trader Joe's, I was encouraged to make all sorts of decorative miniatures for use as price tags. These would be reproduced, and the empty space in the center would be calligraphed with a product name and price. Each set denoted a category of products, such as vegetables, fruits, canned goods, or bread. This set, done in early 2004, was for frozen desserts. I was inspired by Art Deco and especially the stained glass designs of Frank Lloyd Wright. The originals are each 5 1/2" x 2 1/4", done in ink and markers.

In my tenure at TJ's we have been through three "revolutions" of price tag design. Each "revolution" meant that thousands of tags had to be laboriously replaced, each one of them hand-written. These tags went out of use in 2005. We are currently working on yet another of these replacement revolutions, with more than a thousand tags left to go.

1 comment:

Tristan Alexander said...

WOW! These are very nice. They do have that stained glass look...great tags!