Sunday, April 12, 2009

Pastoral Commercial

I was gonna bring you some more modernist doodlings but it didn't look good enough so here's another piece of nostalgic history from my early days at Trader Joe's. Back in those days, dairy products were brought to the store on horse carts, and the farmers of the local Pimmit Hills brought vegetables directly from their gardens. Everyone lived together in peace in a little village and we all took care of each other. OK, this isn't true. But in my signs, it would be. My price tags (reproduced by anachronistic laser printing) were miniature pictorial scenes from an idealized rural world where you could hear chickens clucking in the yard and momma rang a bell to call you in for dinner. The soft sky would be the background on which I would write the price of eggs. 

This mini sign is made with markers on plain paper, 5 1/2 inches by 2 1/4 inches. Done in fall of 2003.


emikk said...

Isn't that where Timmy and Lassie lived?

Pyracantha said...

No, this is in Mayberry.