Tuesday, June 2, 2009

Iconic Summer Flyer Promo

Trader Joe's puts out a cute magazine every month or so, the "Flyer," which advertises chosen goodies to inform and tempt the customers. Each Trader Joe's then creates advertising to go with it, including a "flyer indicator" which is placed by each featured item. This is my effort for June. Its style is not so much "retro" as "Pop," with the surfboard and the waves and other standard pieces of Trader Joe's iconography. The flyer page where the item is featured, is written into the labeled space in the lower right corner. To help us advertise the flyer items to the customers, the management holds a "flyer tasting" where the "crew" gets to sample all the goodies. We get paid to eat gourmet food and drink wine. 

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