Wednesday, June 17, 2009

Nostalgic Vegetables

Early in my service at Trader Joe's, I was encouraged to make decorative price tags for the different departments of the store. These were some of the ones I made for vegetables. Each price tag (called "template" in Trader-Joe-speak) was not only a still life, but evoked a landscape and a season, in this case summer. I made poetic asparagus and earthy potatoes and serene fields in the sun. 

These tags, in sheets of 6, were multiplied on a color copier and then lettered, usually by me. The emptier areas of the scene were where I put the writing and the price. They were then installed in the vegetable area, anchored in plastic clips. The originals are in ink and water-based markers. Each tag is 5 1/2 inches wide by 2 1/4 inches tall. This set was done in the summer of 2004. (Please click on the image for a larger view.)

These haven't been in use in the store for many years. Nowadays, five years later, we signmakers are required to do templates with no decoration at all, only a band of color around the perimeter, for the sake of visibility and clear writing. I remember with fondness how I was able to create miniatures of sentimental nostalgia to tell people the price of asparagus.


Mike said...

It's too bad those higher up don't "get it". These are great, and it's a shame you can't do them anymore.

Tristan Alexander said...

These are nice, it is a shame you can't do more.

You know, if you would do some anthropamorphic name tags like this of different animals I know many who would buy them!

(and I had to type "hogie" to post this)