This is the first illustrative/graphics piece I have done for my new manager. The concept and slogan was specified by him. I will be doing a series of large "billboard" style ads featuring Trader Joe's symbols, trademarks, and key concepts. This one goes above the manager's desk. The graphic style is deliberately simplified and derived from comics. I have long wanted to do comics-style art for Trader Joe's. I think with its simple frames, word panels and balloons, block lettering, and bright primary colors, the old fashioned American comics style would work well.
Drawing is acrylic markers on a Masonite board covered with white primer coat, 45" x 42", May 2012.
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