Monday, November 22, 2010

Warmth and Wine

Here's one of my latest efforts for Trader Joe's. It is a tiny piece, only about 5 inches by 3 1/2 inches, and it's made to be the price tag template for TJ's featured holiday wines. The blank area is where you write in the name, description, and price of the wine. I added a scene that could be from any of the wineries I've been visiting. As winter arrives, many of the wineries prepare indoor dining and gathering rooms, some of them with a fireplace to give you a homelike atmosphere. Working with food and wine is sort of an archetypal experience. You follow the seasons, not like an agriculturalist would but with the availability of various goods, and the customers' imagination. The world may be cold and harsh and full of bitterness, but indoors there are sweets and wine by a friendly hearth.

"Holiday Wines" is ink on paper, colored in Photoshop, 5 1/2" x 3 1/2", November 2010.