Wednesday, January 15, 2014

Football abstraction

This is a graphic for my Trader Joe's bi-weekly series of ads for at-the-register featured items. It changes as the season and holiday change, and this one is for the de facto January and early February holiday, the Super Bowl. But according to copyright restrictions I cannot put the words "Super Bowl" or the names or logos of any team. So I created an abstraction with the elements of an American football, complete with white lacing at the top. The green box in the lower right is for prices, and is meant to suggest a scoreboard. The items the signs will advertise are generally munchies for "Super Bowl Sunday," which is sometimes the highest single selling day in the entire year. 

Ink drawing colored in Photoshop, 7" x 5", January 15, 2014.

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