Thursday, January 30, 2014

Sign of the Dollop

Here's my latest billboard for Trader Joe's, featuring a slightly horrific 50s-style free-form red blob, pointy display typeface, and floating peppers and tomatoes. A closer view shows my suggestion to add a "dollop" of sour cream to the soup before serving it. This is the first time I've ever used the word "dollop" on a sign. Did I spill the soup? Did I drop the dollop? That's what they pay me the big bucks for. 

Acrylic markers on black-painted Masonite panel, 6 ft. x 2 ft., January 28-29, 2014.

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