We sign makers at Trader Joe's Tysons are being instructed to make "message" signs with a minimum of graphic embellishment. This one here is probably a bit too decorated, but I did it anyway. The bottom quarter is empty because that part of the sign will be hidden behind stacks of goods.
My work for Trader Joe's is quite different from the usual sign fare at other TJ's such as this one. Perhaps I am too sober and sedate and need to put more childlike "fun" kiddie lettering into my work. I am not a "fun" person, though, just a graphic designer. Meanwhile, there's plenty of organic food to munch virtuously.
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