Monday, May 11, 2009

Private Labels

A Trader Joe's advert gets a fanciful, "biomorphic" mid-century look in this message board. "Private labels" are goods that are produced specially for Trader Joe's. Everything from walnuts to frozen vegetables to wines get the TJ imprint. Sometimes "name" makers produce private label stuff for TJ, as long as it meets the standard. Free samples (including private label wines) do wonders for employee morale.

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