Oo la la! In the inexorable march of the commercial year, Valentine's Day is approaching. These signs will go with displays of Champagne, bubbly wine, more wine, and sweets, strategically placed near the registers where people can snap them up on impulse buys. The store is also decorated with Super Bowl-themed signs and football motifs. So in a truly American mash-up, we have sentimental lovers tackling each other while wearing emotional padding and heraldic helmets, vying for a chocolate football. And many goodies will be served and consumed.