Wednesday, February 8, 2012

Trader Joe New Items 2012

At Trader Joe's, we renew the "New Items" sign every year, and so this is my version for this year. The ship theme remains but the style changes. Last year's was kind of old-fashioned and realistic. This year, I went for a more stylized, "graphic design" look. There really isn't a whole ship there as you see it. It's just a collection of elements from old sailing ships, put together to make the impression of a ship. It isn't "authentic," but I only had an hour or so to do the sign, so I just went for a simpler and highly visible design. This is the first large sign I've done for Trader Joe's this year.

Acrylic markers on black-painted board, about 30" x 20", February 7, 2012.

No comments: