Tuesday, July 24, 2012

Mexican Menu Tabletop

This was a nice graphics concept suggested by a customer. Instead of listing the items on the Lunch Special, I would depict the words as if they were the foods they described. I placed these verbal eats on a rendering of the actual Mexican tiles used in the Paco's tabletops. The food was served and eaten with throwaway plastic, paper, and styrofoam ware. The whole tabletop was drawn as if you were looking directly down at it, just before you snarfed down your Mexican fast food. This is also one of the few, if not the only design of mine in which I used the well-known, graffiti-style "bubble letters." This vernacular typeface is often used in amateur commercial graphics, and still finds its way onto countless pieces of high school graffiti and even Trader Joe's hand-done signs, but never my signs, thank you, I will not succumb to that. 

Markers on posterboard, 21" x 13", winter 1979-80. Extensively restored in Photoshop.

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